Chapter-26 : Mass Communication

Short Notes or Revision Notes 

GIST of India Year Book 2024

Ministry of Information and Broadcasting (MIB)

  • Facilitates free flow of information through media (radio, TV, film, press, advertising, traditional forms).

Functional Divisions:

  • Information Sector:Disseminates information and raises awareness (print, electronic, digital media).
    • Manages acts like Press & Registration of Books Act (1867) and Press Council Act (1978).
  • Broadcasting Sector:Oversees public broadcasters (Akashvani, Doordarshan) and regulates private channels.
    • Manages Cable Television Networks (Regulation) Act (1995).
  • Films Sector:Handles film production, distribution, and preservation.
    • Administers the Cinematograph Act (1952).

Prasar Bharati (1997)

  • India’s public service broadcaster (Akashvani & Doordarshan).
  • Mission: Inform, educate, and entertain the public.

New Initiatives:

  • Over 100% growth in digital views.
  • News-On-Air App (2.5 million users) for accessibility.
  • Dedicated YouTube channel for Sanskrit content.
  • Global outreach through foreign broadcasters and international relations.

Akashvani (All India Radio) – 1936

  • Evolved from private radio clubs.
  • Objectives: Information, education, entertainment, unity, and diversity.
  • Network: 742 transmitters and 232 radio stations.

Three-Tier Broadcasting System:

  • National, regional, and local audiences.
  • Primary source of information and entertainment (rural & tribal areas).

Expansion & Modernization:

  • New FM transmitters and infrastructure upgrades.


  • DTH services and live streaming (“NewsOn-AIR” app).

Press and Print Media Regulation

  • Registrar of Newspapers for India (RNI):Oversees newspaper registration, verification, and circulation claims (Press & Registration of Books Act, 1867).
  • Jan Vishwas Act, 2023:Decriminalizes and rationalizes offenses under the PRB Act, promoting trust-based governance.

Government Communication

  • Press Information Bureau (PIB):Nodal agency for disseminating government information (media liaison).
  • New Media Wing (NMW):Manages Ministry of I&B’s social media engagement and disseminates information through online platforms.

Media Standards

  • Press Council of India:Preserves press freedom, upholds journalistic standards, and improves media ethics (quasi-judicial body).

Central Government Communication Agencies

  • Central Bureau of Communication (CBC):Provides a 360-degree communication solution for government information across traditional and new media (created by integrating DAVP, DFP, and S&DD).

Film Industry Regulation & Education

  • Central Board of Film Certification (CBFC):Certifies films based on the Cinematograph Act (e-cinepramaan online portal for streamlined processes).
  • Satyajit Ray Film and Television Institute (SRFTI):Second national-level film training institute offering postgraduate film diplomas and promoting research in film and television.


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